Case Study: The Franklin Institute achieves flexible digital ticketing and promotions with Scala

Dynamic Digital Ticketing System Implemented at The Franklin Institute

The Franklin Institute, Philadelphia’s premier science museum, needed to replace cumbersome and costly static ticketing signs with a more flexible way to manage promotions, ticket prices, exhibit information, and visitor messaging. Working with Scala and its Certified Partner Applied Video Technology (AVT), the museum chose a digital ticketing solution for its entrance area.

Scala implemented a 5-screen full HD digital signage video wall powered by Scala software and a Scala Player, enabling The Franklin Institute to update pricing and promotional content quickly, schedule messages around events and exhibits, and create more eye-catching displays that reduce perceived wait time. The result was lower labor and material costs for printed signage, faster content updates, and a clearer, more engaging ticketing experience with tailored pricing and timely promotions.

The Franklin Institute

Jeanne Maier

Director of Design