Case Study: Downtown East achieves a richer visitor experience with Scala digital signage

Dynamic Digital Signage Enhances the Vacation Experience at Downtown East

Downtown East, a popular Singapore tourist destination with theme parks, resorts, retail, dining, and event facilities, needed a better way to share timely information and promotions with visitors across its large 14.7-hectare site. To solve this, Downtown East turned to Scala and its InfoChannel digital signage platform, using it to create an in-house “Happenings Channel” for its visual communications needs.

Scala implemented a network of 12 strategically placed plasma screens, centrally managed and updated with event information, ads, promotions, and videos. The result was a richer visitor experience, with messages delivered at the right time and place; Downtown East also praised the system’s flexibility and plans to expand the network further.

Downtown East

David Cheong

Manager of Infocomm Development