Case Study: Wendy’s UAE achieves dynamic digital menu board control with Scala

Driving Digital Signage With Distinct Content At Wendy’s Global Locations

Wendy’s UAE, part of the Wendy’s global restaurant system, needed a scalable digital signage solution to keep pace with the quick-service restaurant industry’s shift to digital. After trying several vendors, the company turned to Scala and its digital menu board platform to deliver the right content to the right display at the right store at the right time, while supporting different menus, pricing, and local store needs.

Scala implemented flexible, customizable digital menu boards that could be updated on-site or remotely, with Scala Designer helping Wendy’s IT team quickly upload optimized content across restaurants. The result was a more supportable, scalable system already running on about 2,500 media players across nearly 6,500 North American restaurants, and it also opened the door to new digital initiatives such as drive-through boards, Twitter-based queueing, and mobile app integration.

Wendy's UAE

Nick DeCarlo

Director, Restaurant Solutions