Case Study: mobilcom-debitel achieves nationwide in-store digital signage transformation with Scala

Digital signage supports mobilcom-debitel transformation

mobilcom-debitel, Germany’s largest network-independent telecommunications provider, needed to expand a small in-house digital signage setup into a more professional and resilient in-store communications channel. The company wanted a solution that could support product marketing, cross-selling, and service information across its retail locations, while also providing nationwide deployment and support. Scala, delivered with partner TopRed Media, was selected after mobilcom-debitel evaluated 15 vendors.

Scala implemented a centralized digital signage network across 375 stores in Germany, powering nearly 500 screens and players, including cashier displays and interactive window touchscreens in 180 stores. The solution also enabled remote control of store components via Scala scripts and integration with mobilcom-debitel’s backend systems. As a result, the retailer significantly increased in-store marketing space and improved customer communication; over four years, the project grew from basic picture and video playback into a more interactive platform with tablet-controlled content and shop-window touch displays, all supported by Scala’s stability and scalability.

Mobilcom-Debitel

Ingrid Thieme

Mobilcom-Debitel