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Case Study: Westfield Stratford City achieves a more engaging shopper experience with Scala
A Scala Case Study
Digital Signage Puts The Power Into “Power Shopping”
Westfield Stratford City, one of the UK’s largest shopping centres, wanted to maximise its assets and improve the visitor experience with a world-class digital signage network that could handle everything from single screens to massive video walls. Working with Scala and Esprit Digital, the mall needed a flexible platform to deliver relevant content to its large domestic and international audience across key traffic points.
Scala provided the digital communications software to power more than 300 screens at Westfield Stratford City, including video walls, freestanding wafers, and HD streaming integration. The result was a highly engaging retail environment with interactive marketing, event information, and even live Twitter feeds, helping create a stronger shopper experience and giving the centre far more impact than initially envisioned.
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Westfield Stratford City
Myf Ryan
Westfield Stratford City