Case Study: BI Norwegian Business School improves multi-campus communication with Scala

Digital Signage Helps BI Norwegian School of Management Communicate with Multiple Audiences

BI Norwegian Business School, one of Norway’s largest business schools, needed a better way to communicate timely information and activities across its five campuses to multiple audiences, including students, staff, visitors, companies, and student organizations. With more than 19,000 students and many different content needs, the school turned to Scala for a digital signage solution.

Scala, implemented by certified partner YIT Building Systems, installed a network of 38 screens to deliver tailored content in entrances, high-traffic areas, the library, IT helpdesk, and student administration. The result was stronger student engagement and positive feedback, including a dramatic increase in registrations and job applications after a career campaign. BI also praised Scala Content Manager for supporting mixed media, minute-by-minute scheduling, and XML data, helping improve its digital communications overall.

BI Norwegian Business School

Stein-Oddvar Evensen

Communication Consultant