Scala
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Case Study: Tank & Rast boosts digital communication and sales with Scala
A Scala Case Study
Digital Communication at Your Service on Your Road Trip
The customer, Tank & Rast, is a leading service provider on the German Autobahn, operating hundreds of gas and rest stations. Seeking to modernize its customer experience and enhance communication, the company required a dynamic digital signage network to display advertising and promotional offers. They partnered with vendor Scala to implement a solution using Scala's digital signage software to power this network.
The solution implemented by Scala involved the installation of over 3,000 high-resolution screens managed by nearly 1,000 Scala players, creating Europe's largest Autobahn digital signage network. The results were highly successful, with the system generating extra sales and advertising revenue and delivering a great return on investment. A study confirmed the effectiveness, showing customers were clearly inclined to purchase the promoted products they saw on the screens, demonstrating a high association between the ads and sales.
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