Case Study: Crocus Group enhances visitor wayfinding with Scala digital signage

Crocus Group uses Scala for wayfinding in Moscow

Crocus Group, a leading Russian developer, needed an interactive wayfinding solution for its shopping centres and concert hall in Moscow. Using Scala digital signage software, the company set out to help visitors navigate the spaces more easily while also displaying maps, store lists, advertising and site news.

Scala implemented a centrally managed network of 25 full HD interactive screens in portrait mode, each connected to its own signage player and linked to Crocus Group’s website database. The rollout was successful and chosen for its usability, and Crocus Group expects to double the size of its digital signage network as new locations open, extending the impact of the Scala solution.

Crocus Group