Case Study: Colruyt Group achieves more dynamic, sustainable customer communication with Scala

Colruyt Serves Up Digital Signage For Effective Customer Communication

Colruyt Group, the Belgian supermarket leader with more than 200 stores, wanted a more dynamic, flexible, and eco-friendly way to communicate with shoppers. Its challenge was to replace posters and leaflets with a centralized digital channel that would fit busy checkout areas and other store locations while still supporting efficient, cost-conscious customer communication.

Scala helped Colruyt Group implement a large digital signage network using energy-efficient screens, including checkout displays, department screens, a frozen-food touchscreen, and QR-code recipe access. With Scala software, Colruyt Group could manage content centrally across the network, and the rollout was completed quickly and efficiently; the project also reduced printing and distribution costs and lowered the company’s carbon footprint.

Colruyt Group

Wim De Bal

Colruyt Group