Case Study: Chekhov Auto achieves higher sales conversions with Scala digital signage

Chekhov Auto creates a multichannel digital signage network to educate customers, generate inquiries and increase sales conversion rates

Chekhov Auto, a car sales and service business near Moscow, needed a better way to engage showroom browsers and waiting service customers with timely product, service, and promotional information. Using Scala-powered digital signage, the dealership wanted to educate visitors, prompt conversations with staff, and convert more visitors into buyers and service customers.

Scala, working through partner Dismart, implemented an eight-screen, two-channel digital signage network with separate Showroom and Service content. The solution provided brand, pricing, accessory, warranty, and service updates, plus live wait-time messages; Chekhov Auto reported immediate customer interest and more conversations with sales teams, supporting higher inquiry and conversion potential.