Case Study: Blue Grass Airport enhances passenger engagement and advertising flexibility with Scala

Blue Grass Airport - Customer Case Study

Blue Grass Airport wanted a more modern, high-impact way to reach travelers and offer advertisers better opportunities in its busy baggage claim area. To address this, the airport worked with Scala partner Hammond Communications Group to create a digital advertising solution using video wall displays powered by Scala digital signage software.

Scala helped enable two six-screen, 46-inch LCD video walls that deliver dynamic, ultra-HD messaging and flexible ad formats. The installation gives advertisers the ability to run long- or short-term campaigns, update content easily, and target more than 525,000 arriving passengers each year, while helping Blue Grass Airport create a more tech-savvy terminal environment.

Blue Grass Airport

Eric Frankl

Executive Director