Case Study: Bell achieves a memorable interactive fan-zone experience with Scala

Bell - Customer Case Study

Bell, one of Canada’s largest communications companies, wanted to create an ultimate fan-zone experience in downtown Vancouver with the Bell Ice Cube and its interactive “Smart Cubes.” The challenge was to build a dynamic, place-based media environment that let visitors watch live HD content, interact with athletes and music, and feel immersed in a memorable public event.

Scala, working through certified partner Jigsaw Interaction Design Lab, implemented Scala 5 and Scala 5 Network Manager alongside Jigsaw’s diVA platform to manage HD playback, remote monitoring, and responsive interactivity. The result was a rock-solid, multi-dimensional experience with 12 interactive LCD “Smart Cubes,” 20+ TVs, 10 HD feeds, and sensor-driven behavior that made the cubes react to visitors; the Bell Ice Cube became a major downtown touchpoint and a powerful, memorable attraction.

Bell

Kara Kingston

Associate Director