Case Study: Anzyma achieves Oman’s largest digital signage network for Omantel with Scala

Anzyma - Customer Case study

Anzyma, a leading digital solutions expert in Oman, faced the challenge of creating a more dynamic, real-time marketing experience across Omantel’s retail network. To support this, Anzyma chose Scala as the software platform for a digital signage solution spanning 70 Omantel outlets and 80 screens.

Anzyma implemented Scala’s “connected signage” solution to centrally manage promotional content and monitor screen health from one IT data center. The rollout let Omantel update marketing messages in minutes, improve customer engagement, and reduce costs while improving ROI; the result was Oman’s largest digital signage network and a more interactive retail experience.

Anzyma

Costy Berberi

GM