Case Study: Academy Bookstore achieves industry-leading digital signage with Scala

Academy Bookstore - Customer Case Study

Academy Bookstore (Akademibokhandeln), Sweden’s largest bookstore chain with 62 stores, wanted to maintain its market leadership by being the first in its industry to adopt digital signage. The company needed a more dynamic way to promote products, share information, and tailor messages to local store demands, and chose Scala for its digital signage rollout.

Scala, working through Scala Certified Partner Zone Systems, helped implement a digital signage network across Academy Bookstore’s stores, starting with a pilot at the Skrapan location in Stockholm. The solution added large and small screens plus mobile display units for promotions, and the results were strong: the project ran smoothly, improved communication with customers and staff, supported national campaigns and author events, and helped Academy Bookstore stay ahead of competitors with more flexible and effective in-store messaging.

Academy Bookstore

Bo Rostberg

Director of Operations