Case Study: Abu Dhabi Islamic Bank achieves stronger product promotion and shorter perceived waiting times with Scala

Abu Dhabi Islamic Bank - Customer Case study

Abu Dhabi Islamic Bank, a banking institution in the United Arab Emirates, partnered with vendor Scala to address challenges related to promoting new financial products and managing customer wait times in its branches.

The solution from Scala, implemented by its partner Advanced Interactive Media Solutions, included digital signage for product promotion and queue management across 47 locations and 50 screens. This deployment successfully increased customer attention for new offerings and significantly reduced the perceived waiting time, enhancing the overall branch experience.

Abu Dhabi Islamic Bank