Case Study: 7-Eleven Mexico boosts hot food sales by 200% with Scala digital signage

7-Eleven Mexico Sees 200% Hot Food Sales Increase by Going Digital

7-Eleven Mexico wanted to increase food sales across its convenience stores, but needed a cost-effective, fast-to-deploy solution that would work at scale and fit its busy 24/7 environment. Working with Scala and its partner Tecnomania, the company introduced digital signage to promote “Food Calientes” hot food items and enhance the in-store customer experience.

Scala implemented centrally managed digital screens using Scala Designer and Scala Enterprise Content Manager, with dynamic content showing fresh food imagery, deals, and meal combinations. The solution was rolled out to 210 stores in the first phase and helped drive a 200% increase in hot food sales, delivering immediate ROI and paving the way for expansion to 500 locations.

7-Eleven

Alejandra Frayre

Advertising and Media Coordinator