Case Study: Gloucestershire Hospitals NHS Foundation Trust boosts midwife applications with SBW Advertising

Gloucestershire Hospitals NHS Foundation Trust boosts strong midwifery applications by 50% with SBW Advertising

Gloucestershire Hospitals NHS Foundation Trust faced the challenge of midwife recruitment and retention in the highly competitive NHS landscape. They partnered with SBW Advertising to create a campaign that would position the Trust as the employer of choice for midwives by highlighting its unique career progression opportunities and supportive culture.

SBW Advertising developed an authentic film-based campaign titled "A New Life Starts Today," which featured real midwives and was supported by targeted digital advertising. The solution successfully increased strong applications by 50%, generated over 2,000 social engagements, and won two national awards, significantly boosting staff pride for the Trust.

Gloucestershire Hospitals NHS Foundation Trust