Case Study: Dusseldorp BMW achieves faster customer responses with Saysimple Multichannel Inbox

Dusseldorp BMW - Customer Case Study

Dusseldorp BMW, the largest dealer group for BMW, MINI, and BMW Motorrad in the Netherlands, faced a challenge as customers began actively requesting to communicate via WhatsApp. With a desire to innovate and transition to a cloud-based operation, they sought a solution to integrate messaging into their customer service strategy. They partnered with the vendor Saysimple to address this need using their Multichannel Inbox product.

The solution implemented by Saysimple enabled Dusseldorp to pioneer WhatsApp messaging in the automotive industry. The results included significantly shortened waiting times, with WhatsApp calls being answered within ten minutes, leading to very positive customer reviews. This approach was so successful that it provided an appropriate answer or solution in 87% of cases, and the platform's usage grew to 120 active users.

Dusseldorp BMW