Case Study: Zip achieves hyper-precise ad targeting and higher pipeline efficiency with Primer

Zip’s Growth Team Expanding TAM and Optimizing Creative for Sustainable Lead Gen with Primer

The customer, Zip, faced the challenge of needing to build a market that didn't fully exist yet. They needed to effectively reach niche enterprise buying groups who were not yet aware they needed Zip's solution, particularly as they moved into a brand awareness program. Their existing tools, like Meta's native platform, were ineffective for achieving the necessary high match rates and reach into their ideal customer profile.

To solve this, Zip implemented the targeting and audience building capabilities from the vendor, Primer. By using Primer's platform, they were able to hyper-target very specific SaaS management buyers and achieve a remarkable 90% match rate on Facebook. This precise targeting led to a significant 50% increase in their win rate and generated an impressive 10x return on investment for their pipeline.

Zip

Erwin Cai

Growth Manager