Case Study: KlientBoost achieves 2× pipeline while cutting spend with Primer

KlientBoost doubles pipeline and cuts paid media spend 28% with Primer

KlientBoost, a marketing agency, faced challenges with traditional funnel-based marketing, including overspending on low-intent content and a heavy dependence on retargeting. To address these inefficiencies and rising ad costs, they partnered with the vendor Primer to implement a new demand penetration strategy built on precise audience targeting.

Using Primer's audience-building platform, KlientBoost defined a highly precise ideal customer profile (ICP) with job title and seniority controls, which was then deployed across multiple ad channels. This solution, combined with high-frequency campaigns, eliminated the need for retargeting. The results were significant: KlientBoost doubled its pipeline to 800 SQLs, achieved a 28% reduction in paid media spend, and measured a 15x conversion lift from ad exposure in controlled tests with Primer.

KlientBoost