Case Study: Stampli boosts win rates and funnel conversion with Primer

How Stampli Uses Primer to Drive Target Accounts and Prospects Down-Funnel

Stampli, a company providing accounts payable solutions, faced the challenge of expanding its marketing reach to more of its ideal customer profile (ICP) without losing precision. Their existing efforts on LinkedIn were precise but limited in scale, while broader channels like Meta offered reach but lacked the necessary targeting for high-value finance professionals. They partnered with Primer to implement a CRM retargeting solution to address this.

Using Primer, Stampli structured a retargeting system that made their CRM audiences addressable across channels like Meta, Google Display, and YouTube. This allowed them to deliver coordinated advertising that reinforced their sales process. The solution yielded significant results, including a 50% increase in win rate, a 13% higher conversion rate, and a 7% increase in discovery meeting attendance for influenced accounts.

Stampli

Sutton Ryan

Demand Generation Manager