Case Study: ChartHop Achieves 5x ROI and 90% Match Rates with Primer

ChartHop Got a 5x ROI on Their Annual Primer Spend — In Just Three Weeks

The customer, ChartHop, a company that creates software for managing employee information, faced a challenge common to growth marketers: scaling their marketing efforts efficiently. Their Head of Growth, Ben Pollack, needed to build an operational infrastructure and target their ideal customer profile on paid social platforms beyond just LinkedIn, but other data enrichment tools were delivering low match rates.

Using the Primer data enrichment platform, ChartHop was able to dramatically improve its audience targeting. Primer enriched their prospect lists with compliant data, achieving a 90% match rate on Facebook, Instagram, and LinkedIn. This allowed for highly targeted ad campaigns that were then followed up with coordinated sales outreach. The solution delivered massive results, including a five-figure deal that alone was worth a 5x return on their annual investment in Primer.

ChartHop

Ben Pollack

Head of Growth