Case Study: Kickfurther achieves 34.5% lower paid CPA with Primer

34.5% Reduction in Paid CPA: Kickfurther Growing a Niche Audience with Primer’s Cross-Channel Targeting

Kickfurther, a two-sided marketplace for inventory financing, faced the challenge of efficiently reaching its highly specific and niche ideal customer profiles (ICPs) across advertising and outbound channels. Misaligned data between channels led to wasted ad spend and unqualified outreach. They partnered with the vendor Primer to implement a unified targeting system to activate their exact ICPs without losing efficiency.

By implementing Primer's audience-building platform, Kickfurther created a single source of truth for its ICPs and synced these audiences to LinkedIn and Google Ads, ensuring cross-channel alignment. This solution resulted in a 34.5% reduction in paid CPA, their highest-performing campaign of the year, and a higher-quality outbound pipeline due to increased recognition and familiarity among warmed prospects.

Kickfurther

BJ Scott

Director of Digital Marketing