Case Study: First Move: America’s Chess Foundation boosts school engagement with Sayenko Design’s WordPress website

First Move: America’s Chess Foundation boosts repeat users 129% with Sayenko Design

First Move: America’s Chess Foundation (AFC), a nonprofit aiming to bring chess to underprivileged second-grade classrooms, faced a challenge with its website. The site failed to communicate the value of its curriculum and its imagery did not reflect the diversity of its audience. Sayenko Design was hired to provide a professional website design and WordPress development solution to better convert schools into leads.

Sayenko Design implemented a custom WordPress theme featuring explainer videos, testimonials, and a password-protected teacher portal called TEDNET. The solution also integrated the site with Salesforce and MailChimp for lead nurturing. The results were significant, with a 129% increase in repeat users and an immediate jump in traffic and school signups upon the new site's launch.

First Move: America’s Chess Foundation (afc)