Case Study: Pronoss builds a future-ready brand with Saxum

Pronoss delivers a brand platform on time and on budget with Saxum

Pronoss, a new company providing remanufacturing for specialized vehicles, needed to establish a powerful and scalable brand to enter the competitive collision repair market. The vendor, Saxum, was engaged to help them meet this challenge and position the company for national growth from the start.

Saxum leveraged its full Brand Advantage process, using research to develop messaging, a name, a logo, and a complete visual identity. This solution successfully established Pronoss's story in the market, with the project delivered on time and on budget. The results were so positive that Pronoss immediately tasked Saxum with a follow-on project to build a new website from the ground up using the new brand.

Pronoss