Case Study: Gathering Place builds community excitement and gets kids reading with Saxum's Reading Tree campaign

Gathering Place engages Tulsa kids with Saxum to log 2.26 million books

The Gathering Place, a world-renowned public park in Tulsa, Oklahoma, faced the challenge of building a strong brand identity and generating excitement for its grand opening among a diverse community. To engage key stakeholders, especially children and families, they partnered with the vendor Saxum to develop a creative community outreach campaign.

Saxum implemented "The Reading Tree" campaign, which challenged local children to read two million books before the park opened. The solution provided resources and an online platform for tracking progress. This initiative by Saxum was highly successful, as the children of Tulsa exceeded the goal by reading over 2.26 million books, generating significant anticipation and resulting in over 2,500 average quarterly logins to the campaign's platform.

Gathering Place