Case Study: Anheuser-Busch keeps cold beer flowing in Oklahoma with Saxum

Anheuser-Busch keeps cold beer flowing in Oklahoma with Saxum and 14 million earned-media reach

Anheuser-Busch, a global beer giant, faced a legislative challenge in Oklahoma that threatened to exclude its distributors from the state market, effectively stopping its fresh beer from being sold. Saxum was engaged to help keep Anheuser-Busch in Oklahoma and combat this threat to its business.

Saxum developed a communications campaign under the banner of the Oklahoma Beer Alliance, which included a dedicated website, social media channels, media relations, and extensive outreach to key legislators and influencers. The effort successfully stopped the exclusionary bill language, established Anheuser-Busch as a community partner, and generated a 14 million earned-media reach while ensuring cold beer kept flowing in the state.

Anheuser-Busch