Case Study: Insurance Management Services, Inc. rebrands with Saxon Creative

Insurance Management Services, Inc rebrands with Saxon Creative in 1 project

Insurance Management Services, Inc (IMS Benefits), a human resources and benefits company, faced the challenge of needing a corporate rebrand to better connect with its audience. They engaged vendor Saxon Creative to develop new creative collateral that would be more personally engaging and avoid the habitual approach common in their B2B sector.

Saxon Creative implemented a comprehensive rebranding and corporate identity solution, which included a new logo, booklet design, folder design, promotional products, and signage. The vendor successfully developed creative that appealed to the customer on a personal level, making it as engaging as business-to-consumer marketing, though no specific measurable impacts were detailed in the provided text.

Insurance Management Services, Inc