Case Study: Buddha Belly Kids Yoga Achieves Rapid Virtual Growth with Sawyer

How two Chicago educators saw over 3,000 bookings within the first two weeks of launching virtual classes

Buddha Belly Kids Yoga, a Chicago-based children’s yoga company founded by educators, needed to quickly adapt when the COVID-19 pandemic shut down in-person classes and events. They had previously offered toddler and caregiver classes, school programs, camps, birthday parties, private sessions, and professional development, all of which suddenly had to move online.

Using Sawyer’s scheduling and registration software for activities, Buddha Belly Kids Yoga managed online class registrations, added flexible features like optional add-ons and fixed donation amounts, and embedded Zoom links for virtual classes. With Sawyer, the business saw nearly 3,000 bookings in just two weeks, reached children in 47 states and 20 countries, and achieved 1,188% enrollment growth and 129% revenue growth.

Buddha Belly Kids Yoga

Erin Bracco

Reading Specialist and Literacy Coach