Case Study: FunikiJam World Music Doubles Business Growth with Sawyer

How FunikiJam World Music doubled their business with the help of the Sawyer Marketplace

FunikiJam World Music, a New York-based children’s music education company, used Sawyer’s scheduling and registration software for activities to manage its growing classes and shows. When the COVID-19 shutdown suspended its live performances, rehearsals, and in-person weekly classes, the company needed a way to quickly pivot to digital programming and reach families beyond New York.

With Sawyer and the Sawyer Marketplace, FunikiJam launched online classes and interactive musical episodes that connected teaching artists across the U.S. and beyond. Sawyer helped FunikiJam double order growth, increase enrollment by 70%, and boost customer growth by 274%, while expanding its audience nationwide and keeping instructors employed.

FunikiJam World Music

Ashton Parrack

Program Director and Cast Member