Case Study: The Forge builds a community fundraising movement with Savy Agency

The Forge launches with Savy Agency’s 8-week go-to-market strategy

The Forge, a nonprofit building Central Oregon's first two-sheet ice facility, faced the challenge of launching a capital campaign for a project with no existing brand equity or digital footprint. They partnered with Savy Agency for comprehensive support including brand naming and positioning, visual identity, website design, and a go-to-market strategy.

Savy Agency developed the entire brand foundation, naming it The Forge and creating a visual identity and SEO-optimized website to drive awareness and fundraising. The strategic launch successfully built community engagement and trust, positioning the campaign to break ground. Savy continues to provide ongoing support with ad management and social content.

The Forge