Case Study: Hixon Mortgage Company achieves tech-forward brand growth with Savy Agency

Hixon Mortgage Company grows social engagement 24% with Savy Agency

Hixon Mortgage Company, a mortgage lender aiming to blend modern tech with personalized service, faced the challenge of establishing a distinct brand identity in a crowded market. Founder Derek Myers wanted to stand out from both corporate online companies and small local lenders. To build this new brand from the ground up, they partnered with Savy Agency for brand positioning and identity development.

Savy Agency developed Hixon's name, brand positioning, and a multi-channel go-to-market strategy. This included creating a custom website with SEO copywriting and launching social media and blogging efforts. The solution successfully generated significant buzz and growth. As a result, Hixon achieved a 200+% growth rate across social media profiles with engagement rates as high as 24%, and secured top Google rankings for high-value keywords within the first month.

Hixon Mortgage Company