Case Study: Goody’s modernizes its brand and e-commerce experience with Savy Agency

Goody’s launches a 12-month growth strategy with Savy Agency

Goody's, a long-standing confectionery icon in Central Oregon, faced the challenge of modernizing its legacy brand under new ownership. They needed a comprehensive refresh that included an updated look and feel, a new e-commerce website, and a cohesive brand strategy to compete nationally. They partnered with Savy Agency to achieve this transformation.

Savy Agency implemented a full-scale solution, which included a logo refresh, a warm and nostalgic brand voice, and a responsive e-commerce website optimized with on-site SEO and strategic copywriting. The agency also redesigned all product packaging and marketing collateral, and executed a go-to-market strategy involving targeted email campaigns and social media. This work successfully modernized the Goody's brand while honoring its history, resulting in a cohesive customer experience and the new ability to sell their handcrafted treats nationwide online.

Goody’s