Case Study: DEXSTA Federal Credit Union strengthens its brand and website with Savy Agency

DEXSTA Federal Credit Union boosts engagement and brand trust with Savy Agency

DEXSTA Federal Credit Union faced a challenge with an outdated and cluttered brand that was not resonating with a younger demographic while also risking alienation of their older members. Their website was not mobile-friendly, prompting them to partner with Savy Agency for a comprehensive rebranding and web design solution.

Savy Agency conducted extensive market research to develop a new brand positioning strategy and created new brand guidelines, including a logo design. They built a custom, responsive website with streamlined content and intuitive navigation to improve usability. The solution, supported by ongoing blogging and social media, strengthened DEXSTA's market presence and increased both member engagement and brand trust.

DEXSTA Federal Credit Union