Case Study: Dear Irene creates a vibrant modern dining brand with Savy Agency

A Savy Agency Case Study

Preview of the Dear Irene Case Study

Dear Irene launches their website in 2023 with Savy Agency

Savy Agency was engaged by Dear Irene, a new modern dining restaurant in Downtown Bend, Oregon, to develop its initial brand and subsequently build its website ahead of its summer 2023 opening. The co-owners needed to establish a vibrant and upscale brand identity and create a website that would effectively drive reservations while enticing potential guests.

Savy Agency established the restaurant's brand voice as vibrant, upscale, and trendy, and designed a logo inspired by the establishment's art-deco style. The solution included building a clean, image-forward website focused on driving reservations, complemented by on-site SEO and copywriting to tell the brand story without overwhelming visitors. The agency also provided collateral design for business cards and menus. The client was highly satisfied, stating the team translated their abstract ideas into a beautiful reality that perfectly represents their brand and that they look forward to continuing the partnership.


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