Case Study: Bend Heating & Sheet Metal modernizes its brand and boosts SEO with Savy Agency

Bend Heating & Sheet Metal grows from a small shop to Central Oregon’s premier HVAC business with Savy Agency

Savy Agency partnered with Bend Heating & Sheet Metal, a premier HVAC and sheet metal services provider in Central Oregon. The customer's challenge was to modernize its brand image and web presence to better highlight its capabilities and reliable service, all while navigating a staffing shortage and aiming to recruit more skilled HVAC professionals.

The solution from Savy Agency involved a comprehensive brand voice development, a minimalist website redesign with improved navigation, and a targeted on-site SEO and copywriting strategy using regionally relevant keywords. To aid recruitment, a dedicated careers page was created. As a result, Bend Heating & Sheet Metal now has a modernized online presence that effectively reaches its key audiences. Savy Agency continues to provide ongoing support to help the customer capture more new clients moving to the area.

Bend Heating & Sheet Metal