Case Study: The New Jersey Dog Bite Lawyer boosts leads and cases with Savvy Search Marketing

The New Jersey Dog Bite Lawyer boosts dog bite cases by 161% with Savvy Search Marketing

The customer was The New Jersey Dog Bite Lawyer, a legal practice owned by attorney David J. Cowhey. His challenge was a poorly performing digital marketing strategy with Google Ads that were not converting effectively, weak organic search presence, and a lack of client reviews. He sought help from the vendor, Savvy Search Marketing, for a comprehensive overhaul.

Savvy Search Marketing implemented a data-driven solution, restructuring his Google Ads campaigns and rebuilding his website to match search intent. They also optimized his Google Business Profile and streamlined review management. The results were dramatic: the practice became the top-ranking lawyer for dog bite searches in New Jersey, saw a 161% increase in dog bite cases, a 240% increase in settlement value, and a 60% decrease in cost per lead, demonstrating the vendor's significant impact.

The New Jersey Dog Bite Lawyer