SAVIAN
6 Case Studies
A SAVIAN Case Study
Station On Jasper, Edmonton’s newest live music venue, needed a complete branding, marketing, and social media campaign to launch its unique mid-sized space, which includes a restaurant side stage, full concert stage, and VIP mezzanine. SAVIAN was brought in to help create a cohesive brand presence and integrate/manage the ticketing system for prime-time shows.
SAVIAN developed a fresh brand and a targeted marketing strategy aimed directly at the local music scene, including the “YEGNEEDSMUSIC” hashtag and a well-timed announcement schedule. The campaign helped generate buzz, attract a fast-growing audience, and deliver many sold-out shows at Station On Jasper.