Case Study: University of Oxford improves alumni outreach and communications with Savanta

University of Oxford boosts alumni outreach with Savanta after 13.5% acceptance-rate era insights

The University of Oxford partnered with Savanta to gain a more detailed understanding of its alumni's affinity for the university and its individual colleges. The challenge was to determine how feelings were influenced by age, location, and life stage, and to see if alumni felt a closer connection to their college, subject department, or the university as a whole.

Savanta implemented a major survey that revealed alumni had equal affinity for the university and their colleges, while also identifying a key opportunity for subject departments to engage more. The results enabled the alumni relations team to build detailed life-stage profiles of alumni to better target communications and outreach. The findings also supported the case for increasing academic travel to improve the university's visibility among its former students.

University of Oxford