Case Study: University of Manchester improves open day satisfaction with Savanta’s Open Day Success

University of Manchester improves open day impact for 25,000+ attendees with Savanta

The University of Manchester, a large Russell Group institution, needed robust evidence to improve its open days and increase student conversion. To understand prospective student expectations and benchmark against competitors, they subscribed to Savanta's Open Day Success tracker, part of the vendor's Higher Education Success Suite.

Savanta began with tailored workshops for university stakeholders, using their tracking tool to identify previously overlooked weaknesses. The solution provided a clear blueprint for change, leading to more personalized and interactive open day talks and tours. The measurable results included lifted satisfaction scores and a stronger sense of belonging among prospects, directly boosting the event's impact on conversion.

University of Manchester