Case Study: University of Bristol shapes offer strategy with Savanta

University of Bristol shapes offer strategy with Savanta’s 16-applicant study

The University of Bristol, a prestigious Russell Group university, needed to understand how its offer strategy influenced applicant perceptions to balance growth with academic standards. To provide evidence for this important internal discussion, the university partnered with research vendor Savanta (formerly YouthSight).

Savanta implemented an online community with 16 specific applicants who completed tasks over three days, sharing stories and opinions about university offers and communications. The robust insights from this research were instrumental in the university's final decision on recruitment tactics, which has now been fully implemented and embedded into its offer strategy.

University of Bristol