Case Study: Unite Students elevates its postgraduate proposition with Savanta

Unite Students tests a new postgraduate proposition in multiple locations with Savanta

Savanta partnered with Unite Students to help them better understand and serve their postgraduate student audience. The challenge was to elevate Unite Students' accommodation proposition by determining how the needs of postgraduates differ from those of undergraduates and to develop a more tailored experience.

The solution involved Savanta conducting immersive, multi-staged research to explore postgraduate accommodation needs and review property services. This provided pivotal insights into the student journey, which Unite Students used to develop their new proposition. As a direct result of Savanta's research and critical recommendations, the new proposition is now being tested in multiple locations to build engagement and loyalty.

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