Case Study: UK Home and Car Insurer optimises product design with Savanta

UK Home and Car Insurer uncovers product opportunities in a 7-day Savanta community

Savanta was engaged by a UK home and car insurer that needed to update its product offering. The client was aware of market shifts towards tiered pricing and new models like multi-car and pay-as-you-go insurance but required research to understand consumer attitudes and buying behaviors to shape a new product design.

Savanta conducted a 7-day online community with 50 consumers and a quantitative market sizing survey. The research provided deep insights into the appeal of the new concepts and how they should be developed. Savanta was able to confirm the size of the addressable market for the client, helping them understand the potential return on investment for the new products.