Case Study: a UK business and retail banking provider achieves a sustainable cash access strategy with Savanta

UK Business and Retail Banking Provider informs cash access strategy with Savanta's 2,900-survey study

The UK Business and Retail Banking Provider faced the challenge of developing a long-term cash access solution for a varied customer group, including vulnerable consumers and businesses in cash-heavy sectors. They partnered with Savanta to conduct research that would provide a clear roadmap, uncover actual behaviors, and test proposed channels to inform their sustainable cash access model.

Savanta implemented a robust quantitative research approach, including online surveys with 2,000 UK adults and 600 UK SMEs, plus a telephone survey targeting 300 vulnerable consumers. The research successfully uncovered current cash usage levels and demonstrated preferences for deposit and withdrawal channels, providing the client with clear recommendations. Savanta's work directly informed the bank and its stakeholders on the direction for their long-term cash access strategy.