Savanta
125 Case Studies
A Savanta Case Study
The customer, Transform Society, is an organization tackling social injustice by inspiring graduates to take roles in public services. Its challenge was to test its concept with Gen Z graduates to see if it would resonate and to identify key motivating factors. To achieve this, they worked with the vendor Savanta (through its YouthSight division) to conduct research.
Savanta implemented a multi-stage research approach using online forums and a nationally representative survey of 1,000 students. This methodology identified that 'loan forgiveness' was a critical incentive for graduates. The insights provided strategic clarity for Transform Society and were instrumental in unlocking two years of seed funding for the organization.