Case Study: The Royal Foundation boosts early childhood awareness with Savanta campaign testing and evaluation

The Royal Foundation boosts campaign awareness with Savanta in two national surveys

The Royal Foundation's Centre for Early Childhood faced the challenge of launching a long-term campaign to increase public awareness of the fundamental impact of the early years on lifelong development. To help guide and evaluate this campaign, The Royal Foundation commissioned the vendor Savanta for research services.

Savanta implemented a mixed-method research approach, beginning with a qualitative online community to refine messaging and guide the campaign's creative direction. This was followed by quantitative surveys conducted both pre- and post-campaign launch to measure its effectiveness. The insights provided by Savanta enabled The Royal Foundation to optimize its messaging strategies, maximize the impact of its "Shaping Us" campaign, and understand how to best engage different audiences for future work.

The Royal Foundation