Case Study: The Co-op Foundation shapes youth campaign strategy with Savanta

The Co-op Foundation interviews 2,000 young people with Savanta to shape future campaigns

The Co-op Foundation, the charity of the Co-op, wanted to identify which of its six strategic priorities young people believed it should campaign on. Their challenge was to gain a robust understanding of which themes and campaign actions would resonate most with 16-25 year olds to drive engagement. They commissioned Savanta to conduct this research.

Savanta implemented an in-depth online survey of 2,000 UK young people, informed by initial focus groups. The research revealed that health and wellbeing was the top priority for young people, followed by safety and then diversity, equity, and inclusion. These results directly shaped the Co-op Foundation's future campaign strategy, providing valuable insight into a key audience and helping to develop a regional strategy. The client reported a very positive experience working with Savanta.

The Co-op Foundation