Case Study: Stagecoach strengthens stakeholder reputation insights with Savanta

Stagecoach tracks stakeholder perceptions since 2019 with Savanta

Stagecoach, a public transport operator, needed to understand its reputation among key stakeholders and their attitudes towards transport policy to inform its post-Covid-19 strategy. To meet this challenge, they partnered with Savanta for stakeholder research.

Savanta implemented a mixed-methodology approach, conducting an online survey and in-depth telephone interviews with stakeholders from various authorities and government bodies. This research provided clear feedback on perceptions and how to improve Stagecoach's reputation. The outcomes directly shaped the organization's strategy and communications, enabling them to develop an annual action plan for targeted improvements.

Stagecoach