Case Study: Sport England tracks physical activity during lockdown with Savanta

Sport England runs regular surveys of 2,000 adults with Savanta

Sport England, a public body aiming to make sport and physical activity accessible in England, faced the challenge of gathering timely data on public physical activity levels during the COVID-19 lockdown. Their existing research was unable to capture the immediate impact of restrictions, so they required a fast and reactive solution. They engaged the vendor Savanta to conduct this research.

Savanta implemented a solution using its in-house panel and online survey platform to conduct regular surveys of English adults. The research successfully gathered detailed data that informed the support Sport England provided to the sector during the pandemic. The outcome was widely used by the organization and the wider sport and leisure sector to gauge activity levels and served as a key evidence source for government response.

Sport England