Case Study: Sport England boosts insight into youth activity with Savanta

Sport England adopts peer-led research in 5-day online communities with Savanta

Sport England, a government body responsible for grassroots sport, faced a challenge understanding why physical activity levels were declining among young people, particularly in under-represented groups. They partnered with Savanta, who employed a peer researcher methodology to conduct participatory qualitative research.

Savanta's solution was to recruit and train young people as peer researchers to moderate online communities and gather insights. This approach fostered deeper, more meaningful conversations and broke down cultural barriers. The outcomes provided Sport England with a foundational understanding of young people's perceptions to inform effective messaging and future programs. The success of this peer-led approach led Sport England to adopt the methodology internally for further research.

Sport England